JEL23652-Blackford, Sheila P3 (2)  by Sheila Blackford   ©2009   “Do you have any marketing tips?” is a frequent question. Marketing is more than advertising. There are many great resources for getting marketing tips.

The ABA Law Practice Management Section webZine called Law Practice Today is a popular resource. The current issue for October 2009 is “Lost in the Crowd? Marketing Strategies You Can Use.” I had a good time writing a article for the popular “Ask Your PMA” column that is a monthly feature: “Marketing Tune-Up to Keep Business Coming.” Who would think that inspiration could come from a visit to the oral surgeon? I won’t spoil the article for you – read it yourself. You might want to remember that you can subscribe the Law Practice Today webzine without being a member of the Law Practice Management Section or even the ABA.

For that matter, you can go ahead and become a subscriber to the Law Practice Magazine even if you are not a member of the ABA LPM. Of course, if you’re a member, you get other benefits. The current issue of Law Practice Magazine is also on the theme of advertising: “Differentiate! The Law Firm Marketing Strategies Issue.” I may be biased, I am on the Law Practice Magazine Board. But then, I wanted to be on the board because I love the magazine!

Posted by SBlackford

Sheila Blackford is an Oregon attorney who has been a practice management advisor for the Oregon State Bar Professional Liability Fund since 2005. She loves writing, riding her horse, and taking long walks with her husband and their dog.

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